Accenting Chicago | Case Study 009
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Can a Modest Budget Still be Creative?

hippie symbols two fingers as a sign of victory, a sign of Pacific and letterin love and peace. In the style of the '60s,' 70s.

Yes! One client tasked us to develop and tighten their initial concept while respecting a modest floral and décor budget. They wanted a late 1960s theme using multiple bright colors associated with tie dying. Tickets were to be offered at three tiers, named for different Beatles songs. We harkened back to what the music industry used, LP and 45-RPM records. The “free spirits” of the 60’s, who sported tie-dye t-shirts, used “Flower Power” as a mantra. Daisies were used as a symbol, so we suggested incorporating them into the floral arrangements. We created a new branding opportunity for their sponsors providing colorful signage for the reception area in lieu of our providing props. This allowed us to shift money earmarked for reception area décor to table centerpieces. We designed whimsical table arrangements using “mod” vases and bright Gerber daisies resting on an LP record album. We used 45-RPM records as table numbers, custom-printed to reflect the respective tiers of sponsorship. This solution maximized sponsor branding, offered sponsorship recognition to ticket purchasers and more elaborate centerpieces. Creative and in budget!