Accenting Chicago | Case Study 006
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Explore the City Beyond


A national company was hosting a meeting in downtown Chicago. Their executives wanted a team building experience. As they were a bit younger, they wanted an active experience, one that was emblematic to Chicago. Bowling seemed perfect for them, but how to make it uniquely “Chicago”? We suggested the one bowling alley in the city that still sets pins by hand – Southport Lanes. It was a truly colorful local destination, originally a Schlitz company tavern that opened 100 years ago as the Nook. In 1922, four lanes were installed and the name changed to Southport Lanes. At different times, a bookie joint was run behind the tavern and a brothel above. Our knowledge of Chicago’s celebrated and notorious histories allowed us to engage these young executives in the perfect venue for a memorable Chicago experience.